Marketing Stratagies 2

Sports Illustrated is a sports magazine that does a very good job of marketing their magazine. After championship games, they have commercials on TV that have a deal that if you buy a subscription you get the shirt celebrating the teams win. For fans that want the official shirt, they of course will buy the subscription as a 2 for 1. They also leverage the swimsuit issue that they do once a year to influence males to buy the magazine.